Assignment: Develop a marketing strategy for Kodak Films, which is losing market share!
Tarun. Tarun. Tarun. Aaaauuuggghhhh. He speaks and frustration prevails! This is the one thought that kept going round and round in my head. Exactly who is this Tarun, you may be wondering! Well, he was my study group mate. A silver medallist from IIT Kharagpur, he is definitely someone you will read about in a couple years in some business magazine. the headline will read "Youngest CEO turns around company" or something like that.
BUT THAT REALL WASNT THE POINT THAT NIGHT!!! He droned on and on, ok, rather sped on at the speed of lightening with his calculations. "So, the break even is this xyz xyz xyz. Right you guys."
We all looked on aghast. Each study group has 5 people. Somehow, ISB ensures that in this group of 5, they put in one, "calculator", basically a super brain who can pull the study group through even in the hardest fo subjects. Essentially in hard core quant subjects, the calculators of the class go up against each other, dragging their study groups, or support systems along. Our calculator was Tarun.
"you have 3 IItians in your study group!", an alumni had exclaimed when he heard the composition of my study group. Besides tarun, my study group comprised shukti (IIT-female-married), sanjeev (IIT-male-committed to both girlfriend and spirituality) and Rajat (non IIT-male (resembling bear)-committed). Tarun was himself IIT-male-brilliant-annoying-committed (yes shockingly enough there was a girl out there who actually understood what this guy was saying ). Sadly enough, at this point I definitely didnt!
Honestly, the bitterness was coming out largely from the fact that I just did not get it! And looking around, out of my 3 IITians, my beacons of hope that would guide me one day to the path of glory, only one was talking.
Shukti, wide eyed was asking doubt after doubt. Now this was downright confounding since I had to struggle to understand the doubt in additon to everything else! EEks! Sanjeev seemed to be following since he would actually make points that Tarun, the self proclaimed leader, didn't brush off ( unlike me who could say no sense apparently). Jealous, I thought perhaps tarun was favoring him since they had the IIT bit in common. Rajat seemed somewhat disconnected but The Self Proclaimed Leader was also nodding at him when he made points. Jealous again, I thought perhaps Tarun was favoring him since he was, well I dont know, male. (i know i was totally running out of excuses) Hmmppphhhh :(
.
All I knew about the Kodak case that night was that it was definitely NOT a picture perfect moment for me. CLICK!!!!
Tarun. Tarun. Tarun. Aaaauuuggghhhh. He speaks and frustration prevails! This is the one thought that kept going round and round in my head. Exactly who is this Tarun, you may be wondering! Well, he was my study group mate. A silver medallist from IIT Kharagpur, he is definitely someone you will read about in a couple years in some business magazine. the headline will read "Youngest CEO turns around company" or something like that.
BUT THAT REALL WASNT THE POINT THAT NIGHT!!! He droned on and on, ok, rather sped on at the speed of lightening with his calculations. "So, the break even is this xyz xyz xyz. Right you guys."
We all looked on aghast. Each study group has 5 people. Somehow, ISB ensures that in this group of 5, they put in one, "calculator", basically a super brain who can pull the study group through even in the hardest fo subjects. Essentially in hard core quant subjects, the calculators of the class go up against each other, dragging their study groups, or support systems along. Our calculator was Tarun.
"you have 3 IItians in your study group!", an alumni had exclaimed when he heard the composition of my study group. Besides tarun, my study group comprised shukti (IIT-female-married), sanjeev (IIT-male-committed to both girlfriend and spirituality) and Rajat (non IIT-male (resembling bear)-committed). Tarun was himself IIT-male-brilliant-annoying-committed (yes shockingly enough there was a girl out there who actually understood what this guy was saying ). Sadly enough, at this point I definitely didnt!
Honestly, the bitterness was coming out largely from the fact that I just did not get it! And looking around, out of my 3 IITians, my beacons of hope that would guide me one day to the path of glory, only one was talking.
Shukti, wide eyed was asking doubt after doubt. Now this was downright confounding since I had to struggle to understand the doubt in additon to everything else! EEks! Sanjeev seemed to be following since he would actually make points that Tarun, the self proclaimed leader, didn't brush off ( unlike me who could say no sense apparently). Jealous, I thought perhaps tarun was favoring him since they had the IIT bit in common. Rajat seemed somewhat disconnected but The Self Proclaimed Leader was also nodding at him when he made points. Jealous again, I thought perhaps Tarun was favoring him since he was, well I dont know, male. (i know i was totally running out of excuses) Hmmppphhhh :(
.
All I knew about the Kodak case that night was that it was definitely NOT a picture perfect moment for me. CLICK!!!!
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