I sometimes I had wished that I had utilised ISB better. Today is one such day! The Indian medical devices industry is slated to be the next biggest thing after IT (albeit according to TOI chennai) and I work in it! And there was a really great course in ISB called Innovations in Healthcare. Guess who cant even remember a word of it? Why cant we add health care management as a major in the ISB curriculum. Wharton has it!
Even the marketing electives were useful. But guess who stopped studying as soon as they got a job? Why is it that everyone I spoke to at the time states that marketing in real life is different from marketing in theory? Its not different at all. You can still utilise all the concepts you learned. And its true even real life marketing is becoming more and more quant heavy.
All I can say is that if, by any chance, you are reading this blog and are still in B school, pay close attention to all you learn, it truly comes in handy! :)
Even the marketing electives were useful. But guess who stopped studying as soon as they got a job? Why is it that everyone I spoke to at the time states that marketing in real life is different from marketing in theory? Its not different at all. You can still utilise all the concepts you learned. And its true even real life marketing is becoming more and more quant heavy.
All I can say is that if, by any chance, you are reading this blog and are still in B school, pay close attention to all you learn, it truly comes in handy! :)
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